HERRERO & ASOCIADOS is one of the most experienced firms in patent and trade mark registrations in Latin American countries, and this experience has very recently been capped by opening own offices in a number of key countries.
The characteristics of our services combine both an in-depth first-hand knowledge of the culture, language and specificities of Latin countries and moreover the know-how, makeup and modus operandi of a European firm.
HERRERO & ASOCIADOS has earned a deserved reputation in Spain and in the European Union for its high-quality services, the use of technological means (digitisation systems, specific applications, databases of official bodies) and highly-qualified practitioners (legally and technically) with proven experience in office and court proceedings and different branches of science and technology.
These services are all provided in a unified manner and with uniform quality from our offices in Spain. In this way, the same professionals have a global knowledge of our clients portfolio, are acquainted with the problems of their registrations in each country and apply the same policies in similar situations (the same registration hurdle is frequently found in different countries).
We have our own local offices in Mexico and in Brazil, key countries for doing business in Latin America. Being close to patent and trade mark offices and local bodies and institutions makes management and processing easier and often quicker. However, since these are simply processing offices, they neither raise nor have a bearing on the clientÕs final costs.
Having the same practitioners manage registrations in different countries hugely simplifies obtaining the necessary documents for registrations, communicating information (application, incidents, registration, etc) and billing. In this way, the client will receive a single communication and an only invoice even if the process involved different countries.
Administrative simplification and the absence of cumbersome management structures translate into a necessary reduction of internal and external costs and supression of “hidden” costs. In addition, the workload allows HERRERO & ASOCIADOS to offer a more competitive overall rate than if a client were to work directly with different local agents in each country.
Our professionals are used to working in Spanish, English, German, French and Italian.
By language, culture, history and traditions, Spain and Portugal become the most natural link between Latin America and European, American and Asian companies.